ABOUT

Commercial Photography

Coucla Photography is the commercial venture of Alia Coucla Refaat , an established photographer who provides broad expertise to a large number of corporate clients and publications. Her experience and vision in product photography transforms visual images of client products and services into reality for their target audiences thereby increasing sales and profitability.

"Ambassador of Arts in Egypt" the title for artistic and documentary photogrpaher Coucla Refaat. earned in 2010 , for an outstanding exhibition at the indonesian Embassy in Cairo revolving around the rituals of cremations & cultures.

Travel & Documentary photography.

Coucla travels around the world using her photographic expertise to transform the cultures of indigenous people into images to which we can all relate. Her unique ability to capture the true essence of human nature inherent in us all provides us with a glimpse of the commonality we all share. She regards her photography as an interactive tool to bridge cultural and language barriers in Europe, Asia, Africa and beyond.

Artistic and documentary photography are considered to be at opposite ends of the spectrum. Coucla’s style and goal of photography combines both to educate and inspire young generations in Egypt and in the Middle East. Her work and exhibitions introduce artistic multimedia as a part of photojournalism and story telling.Through her exhibits, she strives to create a heightened understanding of the cultures around the world.

“ I want the audience to have a connection with my images , I want them to live what I experienced through my photographs –to see how people live, and to learn about their beliefs , culture and art – not just see them as unidentified component of an isolated ethnic or tribal group”